Saturday, July 25, 2009

Customer Satisfaction Tip

Do MORE than is required. Customers love it when they see that you do more than the bare minimum. It shows you care.

Those who skate by with the bare minimum are clearly not planning on doing whatever it takes to keep the business of their customers. Those companies are thinking short term, not sustainability.

We all appreciate any extra effort that is given to us. Turn it around and make that extra effort for your customers. They'll reward you with their business and referrals.

Wednesday, July 8, 2009

What are your Core Values?

Core Values - many of us have heard the term, but do we really know what they are or mean? Core Values are those values by which you and your company are driven by. These determine who you are and what you stand for. The Core Values don't necessarily have to do directly with your product - but with your customers and business.

For example, Zappos is held in the highest regard for their customer service and satisfaction. Tony Hsieh, CEO of Zappos, said recently that they really don't train for customer service. They hire for culture fit. The culture of Zappos is what makes them who they are. The core values of Zappos are these...

1.Deliver WOW Through Service
2.Embrace and Drive Change
3.Create Fun and A Little Weirdness
4.Be Adventurous, Creative, and Open-Minded
5.Pursue Growth and Learning
6.Build Open and Honest Relationships With Communication
7.Build a Positive Team and Family Spirit
8.Do More With Less
9.Be Passionate and Determined
10.Be Humble

By adhering to these core values, customer service and satisfaction are a natural benefit. Everyone who works at Zappos fits their customer mindset culture, lives these core values, and truly enjoys working there. Because of this, they are invested in the success in the company and vested in keeping their customers happy. It's a win/win situation for both.

July 23rd Grapejuice Speaker

Marylu Dykstra of the West Michigan Sustainable Business Forum (WMSBF)will be speaking July 23rd at the next GRAPE meeting@ITT Technical Institute (11:30-1pm).

GRAPE - Grand Rapids Area Professionals for Excellence
Bring your own lunch and listen to a great speaker monthly!