Do MORE than is required. Customers love it when they see that you do more than the bare minimum. It shows you care.
Those who skate by with the bare minimum are clearly not planning on doing whatever it takes to keep the business of their customers. Those companies are thinking short term, not sustainability.
We all appreciate any extra effort that is given to us. Turn it around and make that extra effort for your customers. They'll reward you with their business and referrals.
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